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An effective logo adapts seamlessly across mediums and scales.

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To maximize impact, prioritize simplicity.

Draw inspiration from classic icons.
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Let your type tell your tale and connect with your tribe.

How to make a good logo Explore conceptual icons. Use the space you have. Play around with caps or lowercase. Consider handwritten fonts. Balance your tagline. Adjust your name and tagline. Let your logo breathe. Ensure readability. More items...

From DIY design to working with a graphic designer or agency, the cost of a logo can vary from $2 to $2500+, with several options in between. Mid-range options include buying a logo from an online logo maker (starting at $20) or a design crowdsourcing website (starting at $99).

The first quality great logos share is that they're relevant to the markets their companies target. More importantly, they clearly communicate a brand's personality and identity. A primary component is the use of colors in your logo, which can trigger different emotions and show your brand's personality to consumers.